Socratic Vs. Sophists Model

"On the one side sits the Socratic and reactive model, which seeks the truth through debate and dialogue, and in order to get there, takes its stand against the various faces of ignorance, stupidity or bad faith. On the other side sits the model of the Sophists, which makes no attempt to seek the truth, but seeks merely to seduce, to persuade, to effect an audience with almost physical intensity, and win over by the words alone"

- Luc Ferry "A Brief History of Thought"