How Cultures Around The World Make Decisions

"...After Protestant colonists brought the concept of personal autonomy to the U.S., the idea was further cemented into the national psychology with Adam Smith’s Wealth of Nations. Personal and religious freedom became irrevocably tied to economic freedom from the monarchy and early capitalism. “Americans were truly the only people that brought those ideas together,” says Sheena Iyengar, professor at Columbia Business School and author of The Art of Choosing (TED Talk: The art of choosing.) “It made the idea of personal autonomy such a dogma that it almost became a religion itself.” 

My fellow Americans and I believe that choice allows us to individuate ourselves, to prove that we are free. Our preferences, therefore, become who we are. We feel acutely the need to construct a personal narrative out of our choices and, thus, construct our own identity. 

There’s a certain degree to which this is sheer lunacy, and also fallacy. Because our cultural responsibility to revere choice has been instilled in us since before America was America. In other words, we never chose choice...

...Meanwhile, in America, a similar rhetoric rules. By not exercising your full range of choices, you are demonstrating yourself to be less than a full person — even though most people don’t exercise the choices they believe so strongly in, such as the right to vote. This is the fiction of choice in the West, says Carroll. “Individual choice is a powerful received idea, but frankly, it’s a bit of a white lie that our culture tells itself,” he says..."

From ideas.ted.com. And below are two models that were put out besides the American model.

The Amish model: Belonging, not choice, is crucial.

"“I have a very intelligent Amish friend who thinks the rest of us are crazy in how we view the professional choices we make,” says Kraybill. “We’re so anxious about our occupations that we’ll tear apart our families and move across the country for a job and end up living among strangers with no family or social support if we get ill or have an emergency. And put that way – how insane does that sound?”

Why should it be any less authentic to be a product of the family that raised you and the culture you grew up in and the religious institutions you participate in? Rather than knowing who you are by knowing your preferences, you know who you are by knowing what you belong to."

One Asian model: Focus on interdependence and harmony, not independence and self-expression.

In some Asian cultures, to fulfill your independent self is not the primary goal of an individual: The goal is to be interdependent and maintain relationships and make them harmonious. In Japan, for example, being a “going your own way” person is to be immature and not culturally sophisticated. Though people obviously have preferences, they often don’t choose what they like, because that’s not the ideal manner. “Your cultural task is harmony, not self-expression,” says Hazel Markus, social psychologist and professor of behavioral sciences at Stanford University.

Why? Partly because being part of the social organization is a core tenet of traditional Eastern religions. “All of them foster an idea that a person is not a whole, but a part, and only becomes whole in connection with others,” says Markus. “The fundamental, ontological understanding of what a person is is as a node in a network.”