"...Huxley also foresaw a disturbing partnership between the state and capitalism but didn’t anticipate how little need for government collusion sophisticated marketers would need to reorder society. In “Brave New World,” the state has suppressed all simple sports because they don’t require lots of expensive equipment to keep the economy humming. Instead, it relentlessly hypes complicated tech-y activities such as “electromagnetic golf.” A couple of generations ago, kids might have bought one baseball glove and one bat that would last for years. Today they instead spend hundreds of dollars on Xbox 360s and games that quickly become boring and demand to be replaced with upgraded versions.
Thanks to subliminal messages repeated thousands of times in nurseries while kids sleep, the “Brave New World” characters grow up conditioned to accept a disposable society in which everyone is always hungry for the latest thing and simply discards the old. Huxley would be surprised to see that no such indoctrination is necessary to make people throw away an iPhone that was state of the art three years ago and line up overnight to get a slightly improved version...."
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